View and Vote is an innovative way to reach young people and encourage them to think critically about tobacco use. Students in grades 6 to 12 will have a chance to view 12 tobacco prevention television ads and select the ad they feel is the most effective. Voting will begin January 20, 2014 and must be completed by April 30, 2014. The winning ad will be announced on May 31, World No Tobacco Day, and aired online, and at movie theatres throughout the province in June 2014. Through voting, students are engaged in determining the messaging that will be used provincially to discourage tobacco use.