Series: 21C Twenty-First Century
Evasive advertising is present in our everyday lives. This video looks at how marketers embed their product messages everywhere - from cell phone text messages to song lyrics by popular groups. Researchers study the youth market to glean "youth intelligence." This information is used to develop savvy new marketing strategies designed to reach deeply into the pockets of youth and young adults, many of whom are oblivious to the embedded advertising. This video raises awareness of the need for critical viewing, thinking and listening skills.