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New and Converging Technologies (videos 45 to 51)

This program was developed based on Ontario's provincial standards document which links outcomes to eight key concepts. Teachers should preview the clips before classroom use as some content may be considered controversial (e.g., sexual innuendo, mild swearing, and suicide).
These short videos are designed to increase media literacy skills. Students should develop an understanding of and how to use the mass media. The programs should assist students to understand and enjoy how media works, how meaning is produced, how media is organized, and how media constructs reality. Students should also be able to create media works. The videos include: 45. The Internet (5:40 min) MediaTelevision's 10th anniversary program asks whether the Internet is a great leveler, bringing democracy back to the free world, or if it is an efficient way for corporations to target potential consumers? 46. TheOneRing.net (5:43 min) Can fans participate in a media phenomenon on an equal footing with official sites? 47. Sacred Noise: Audio Landscaping (5:05 min) This New York company collects sounds from temple bells to bird songs and weaves them into the soundtracks of major ads. 48. Forensic Technology Inc. (5:13 min) When hi-tech forensic science is combined with instant networking, high-powered crime fighting is the result. 49. Marketing Digital Television (8:45 min) Viewers with satellite dishes or digital converters can sample over 200 channels, but broadcasters are struggling to attract audiences and advertisers. 50. Back of the Mike (5:02 min) Manufacturing illusions of rain, thunder, fire, and galloping horses, the artists behind the mike created fantasy worlds for radio dramas and westerns. This 1939 film reveals some of their secrets. 51. Track Stars (7:30 min) Two wild and crazy Foley artists demonstrate the creation of sound effects for a cops and robbers sequence. Filmed in 1979, many of the same techniques are still in use today.