This program describes how the shift in family dynamics, with persuasive powers shifting from parent to child, creates a marketer's dream. In today's market, children have a say in how $700 billion is spent each year, making them a powerful consumer group. Big business wants children's attention, money and influence. Children are bombarded with well-researched advertising campaigns for children's products. Companies who market adult products, such as cars and vacations, also enlist children to persuade their parents to buy the "right" brand.