How the Kids Took Over

This program describes how the shift in family dynamics, with persuasive powers shifting from parent to child, creates a marketer's dream. In today's market, children have a say in how $700 billion is spent each year, making them a powerful consumer group. Big business wants children's attention, money and influence. Children are bombarded with well-researched advertising campaigns for children's products. Companies who market adult products, such as cars and vacations, also enlist children to persuade their parents to buy the "right" brand.




Suggested Uses

(Click on the link above to see additional videos recommended for a specific suggested use.)

Related Resources